How I work

My approach

1. Research

Understand the problem space, consider potential solutions, learn about current user journey(s) and pain points.

2. Principles

Craft design principles to help guide the project and decisions, and ensure alignment in the team.

3. User journey

Discover and create the jobs to be done. Adress user pain points. Draw and document user journeys.

4. Design exploration

Explore different design directions & concepts. Test & iterate, discuss how well it solves the problem. Diverge, converge. Establish design system foundations.

5. Design refinement

Refine a chosen direction. Finish and polish designs, create components for design system, prepare designs for handoff to engineering, document descisions made.

6. Handoff

Collaboration with engineering and product to ensure a proper handoff and smooth implementation process.

7. Monitoring

Monitor the solution, collect quantitative insights, look for pain points and areas of improvement.

Login & signup

Future proof login and signup

Finn.no, Blocket.se, and Scandinavia´s largest news sites such as VG, Aftenposten and Aftonbladet all rely on Schibsted account as a Single Sign-On (SSO) login solution to authenticate their users. Through looking at data, it was discovered that the login & signup flows were a bottleneck in the user journeys. My team was assigned the responsibility of optimizing the user experience, future proof it for scale, and implement a new brand and frontend components available through our newly established design system.

Team collaboration

User flow mapping as a tool for alignment

As a diverse, remote product team, we unite from various backgrounds and locations to create a valuable product for our users. Mutual understanding is crucial for success. But how to achieve mutual understanding? As the designer on the team being involved in many of the processes across disciplines, I mapped out our product and it’s logic using Miro. By using the map as a tool in workshops, we were able to bring about understanding of how the product works, how different parts of the product is tied together, and how backend logic affects different user journeys. This has helped unlock challenges, solve problems, prioritise tasks in the right way, and find a common way forward.

Side project

Redesigning NASA

I have always been fascinated by the aestethics, adventure and hi-tech that NASA represents. I had some good fun playing around with Frames X as the foundation for a website redesign.